Identive Cashless Payment System Expands into New Markets

Identive Group, Inc. announced that use of its cashless payment system for concessions is expanding this summer to music festivals in Europe and the Rat Verlegh Stadium in Breda, The Netherlands. This latest milestone follows Identive’s successful launch of tomPAY contactless payment technology at large hospitality events during the 2012 London Olympics.

Identive offers its concession-focused cashless payment system through its payment solution subsidiary, which provides RFID-based contactless cards and readers, software, equipment, installation management and transaction services that enable visitors to experience short wait times for purchases at concerts and sporting events across Europe.

Rat Verlegh Stadium in Breda is home to the Dutch first league soccer club, NAC Breda, and implemented Identive’s cashless payment solution in order to speed payment transactions for visitors at the 19,000-capacity venue. This is the 14th stadium to use Identive’s card-based cashless payment solution and the first in Holland.

The cashless payment system is sized to include 60 cash registers and 16 handheld terminals, and will run on payment solution’s transaction management software. In order to make each transaction as swift and efficient as possible, drinks or snacks can only be purchased using Identive’s contactless cash cards. Visitors can purchase or top up cards with cash value at various stations within the stadium. payment solution also is providing data hosting and clearing processes for transactions made at the stadium through its own data center in Hamburg, Germany. The new cashless payment system was introduced to soccer fans during NAC Breda’s first home match of the season against FC Twente Enschede on August 18, 2012.

payment solution also provided cashless payment systems for visitors at three popular music festivals in Europe this summer, which allowed guests to purchase food, drinks and festival merchandise using colorful wristbands equipped with RFID chips. The wristbands also acted as return access passes, allowing visitors to enjoy the festivals for multiple days without having to wait in long entry lines. Festivals using the cashless payment system included Openair St. Gallen, held June 28-July 1 in St. Gallen, Switzerland; Gurtenfestival, held July 12-15 in Bern, Switzerland; and Slottsfjell, held July 19-22 in Tønsberg, Norway.

“Rat Verlegh Stadium decided to replace its coin-based processes with our cashless system in order to improve the overall experience for soccer fans and concert visitors, while at the same time increasing concession volume and revenue,” said Sascha Busse of payment solution. “We are pleased to expand our innovative payment system to The Netherlands with our new stadium deployment in Breda, and to gain a foothold in the emerging festival market.”